Frontline Fashion is follows 10 talented Asian and European emerging fashion designers determined to change fashion for the better – the fashion industry is currently one of the most polluting industries – in the world’s biggest sustainable fashion design competition, The EcoChic Design Award. As they descend on Hong Kong for the design battle of their lives, all eyes are on the first prize; to design an up-cycled collection for China’s leading luxury brand, Shanghai Tang.
But before they meet the region’s fashion elite on the Hong Kong Fashion Week runway, the designers must prove they have what it takes to transform the industry’s polluting ways by tackling waste at a discarded clothing warehouse, and going behind the scenes at one of the biggest shirt manufacturers in the world.
As the 10 designers vie for the winning position, they prove that when it comes to sustainable fashion, there is no need for a compromise in style. But there can only be one winner